How can I increase the visibility of my products online?

In an ultra-competitive e-commerce market, having good products isn't enough to sell. Online visibility is a key factor that directly influences traffic, conversions and the growth of an e-commerce site. To maximize the exposure of your products, it's essential to adopt a multi-channel strategy and optimize your product sheets for search engines and sales platforms.

In this article, we'll look at best practices for improving the visibility of your products online and attracting more customers.

1. Optimize the natural referencing (SEO) of your product sheets

SEO is one of the most powerful levers for improving the visibility of your products on Google and other search engines.

Best SEO practices for :

  • Write optimized titles with relevant, sought-after keywords.
  • Create unique, detailed descriptions, incorporating long-tail keywords.
  • Structure product sheets with HTML tags (H1, H2, H3) and bulleted lists for easy readability.
  • Optimize images by using Alt tags and compressed formats for fast loading.
  • Implement structured data (schema.org) to improve product display in rich search results (rich snippets).

To find out more about effective structuring, read our tips on how to improve the quality of product data on your e-commerce site.

Good SEO attracts constant organic traffic, reducing dependence on paid advertising.

2. Improve paid search (SEA) with Google Ads and marketplaces

While SEO is a long-term strategy, paid search (SEA) provides immediate visibility.

Effective ATS strategies :

  • Use Google Shopping to display your products directly in search results.
  • Create targeted Google Ads campaigns based on purchase intent.
  • Optimize ads on marketplaces (Amazon, Cdiscount, eBay, etc.) to improve the ranking of sponsored products.
  • Retargeting advertising to retarget visitors who have not completed their purchase.

You can also reinforce the impact of your strategy by working on how to respond to your customers' search intentions, so as to align your ads with their real needs.

3. Work on your SEO on marketplaces

Marketplaces are essential sales channels that attract large audiences. To optimize the visibility of your products, it's important to :

  • Fill in all the product information requested by the platform.
  • Use the right keywords in titles and descriptions.
  • Get positive customer reviews, as marketplaces' algorithms favor products with high ratings.
  • Regularly update prices and stocks to stay competitive.

To ensure that your product data is correctly configured, see also our article on how to identify and correct errors in product descriptions.

4. Use social networks to generate traffic

Social networks have become powerful levers for increasing product visibility.

Effective social networking strategies :

  • Use Instagram Shopping and Facebook Shops to enable direct purchase from the platforms.
  • Create engaging content (product videos, tutorials, customer testimonials).
  • Collaborate with influencers to reach a wider audience.
  • Use targeted advertising on Facebook, Instagram and TikTok to reach the right buyer profiles.

5. Improve the user experience on your e-commerce site

A well-designed, high-performance site contributes to better visibility and a higher conversion rate.

UX best practices :

  • Optimize page loading speed to avoid abandonment.
  • Facilitate navigation with filters and an intuitive structure.
  • Highlight customer reviews and guarantees to build trust.
  • Offer multiple payment and delivery options to meet consumer expectations.

To enhance your product sheets and maximize their effectiveness, discover how to enrich product information to boost sales.

6. Implement a content marketing strategy

Creating relevant content improves the visibility of your products and attracts qualified traffic.

Examples of effective content:

  • Blog articles on market trends and buying guides.
  • Explanatory videos and product demonstrations.
  • Webinars and tutorials to bring value to users.

Conclusion

Increasing the visibility of your products online requires a multi-channel approach combining SEO, SEA, marketplaces, social networks and UX optimization. By applying these strategies, e-tailers can maximize their traffic, improve their conversion rates and significantly increase their sales.